Showing posts with label Tres Sietes. Show all posts
Showing posts with label Tres Sietes. Show all posts

Sunday, December 14, 2014

Tequila Terroir by Brady Bunte



Tequila Terroir by Brady Bunte

For a large portion of the drinking population, tequila is a popular choice for slamming, or just as the key ingredient for margaritas. For true tequila buffs however, the drink is something to be imbibed slowly and carefully in order to draw out its vivid natural flavors and depth. Such people have no interest in mixing the drink with other concoctions, but rather consider the drink on its own merits.

Tequila varies in taste based on a number of factors including the soil in which the agave plant is grown, climate of the region and geography of the land. According to tequila connoisseur and maker Brady Bunte, this tequila terroir strongly influences the kind of flavors that the resulting drink will have.  

Tequila comes from the agave plant that is only found in specific parts of Mexico. This includes the surrounding area of the city of Tequila, the highlands of Jalisco State and smaller parts in Guanajuato, Nayarit, Michoacán and Tamaulipas.

The volcanic soils in these regions are well suited to the growth of the agave plant. The characteristic weather patterns and soil nutrients of each agave growing region also tend to have their own influence on the taste of the plant growth. According to Brady Bunte, it is possible to identify which region a tequila drink originates from, based on taste alone, and with an understanding of the bottling process.

Jalisco State is renowned for being the single largest agave growing area. Plants that are grown in the lowlands of this region, and around the city of Tequila that are made up of red volcanic soils, result in Joven tequila with a citrusy taste. When aged longer in oak barrels to make Reposado, Brady Bunte has found the tequila takes on spicier and earthy tones.

Agave plants raised in the Jalisco highlands tend to receive exposure to less rainfall than the lowland variety. According to Brady Bunte, this forces the plants to dig deeper into the soil for water. At these depths, Brady Bunte says the plants are also able to tap into richer mineral deposits. This is believed to be the cause of the higher quality tequilas made from these plants. Tequilas made with highland grown agave tend to have a sweeter aroma and sugary or fruity taste. The taste is even sweeter when the tequila is aged longer to make Reposado and Anejo.
Agave that is grown in smaller quantity within the regions of Tamaulipas and Guanajuato tends to produce a similar result as that of the Jalisco highlands. Brady Bunte however notes that agave that is grown nearer to the Gulf of Mexico in Tamaulipas tends to result in tequila with a saltier taste. This is believed to be drawn from the sea air in the region.

For anyone wanting to become more knowledgeable on the subject of tequila, Brady Bunte recommends that they stick to quality brands of the drink, made of 100% agave. In this way they can enjoy a clearer taste, unsullied by flavoring and the addition of glucose and fructose sugars that are present in mixtos.
Brady Bunte also recommends making a note of the subtlety and complexity of the flavors. Training yourself to identify the depth and variation of the flavors will help in picking out how long the tequila has been aged. Typically, the longer the tequila is aged in oak barrels, the smoother, subtler and multifaceted the flavors become. The tequila will also more strongly take on the flavors of the wood. Brady Bunte recommends the drinking of tequila that has been aged in oak barrels as they work well in diminishing the harsh taste of alcohol in the drink.

Tuesday, December 2, 2014

Growth of Tequila Market in 2014 by Brady Bunte


The sales and consumption of tequila has been on an upward trend in many parts of the globe. Here are the latest statistics on tequila consumption volumes and sales revenue a revealed by Brady Bunte. Read on for details….


The sales and consumption of tequila has increased remarkably over the years. Since its inception, this liquor brand has appealed to a broader global market, even beyond the company long term projections. According to Brady Bunte, the growth of tequila market in 2014 alone is expected to be the best ever! Going by the sales and consumption indices so far, 2014 ranks best in terms of market sales consumption and revenue for tequila.


What was the market like for tequila in 2013?


Brady Bunte notes, tequila was consumed disproportionately in many parts of the globe, especially in the target markets. According to 2013 statistic, the United States of America was the dominant market for this spirit. The dominance was exhibited both in terms of volumes sold and revenue generated.


According to Brady Bunte, the popularity of tequila was predominant among the youths. This was crosscutting throughout the market. Particularly, in the US the premium tequila was in high demand as compared to other brands. This has been linked to the unique flavor and the feel of rejuvenation that is associated with this brand.


What is the market growth situation like in 2014?


In the year 2014 tequila sales and consumptions are certain to continue soaring up high. More than 13 million 9 liter cases are expected to be imported in the US alone. The premium, high end premium and super premium brands are expected to surpass their 2013 indices of 48.7%, 178.4%, 481.8% respectively. Brady Bunte points out that these forecast indices project an increase of more than 82.8% in the total volume of Tequila in 2014.


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The revenue projections for tequila in 2014 traces a relatively different trend from that of the volumes. This is especially due to price differences for the various brands. From the US Distilled Spirits Council, Economic & Strategic Analysis Department, the projected revenue growth rate for the different premium brands for 2014 are as follows:
     i.            Premium tequila – more than 34.9%
     ii.           High end premium – more than 192.6%
    iii.          Super premium – 455.9%

According to Brady Bunte, these brand revenue projections point to a possible rise in total tequila revenue by more than 111.0% in 2014.


Why the rise in crave for tequila?


The rise in the consumption of tequila in the US and other markets like Mexico is linked to distiller’s ability to tailor tequila to meet the needs in the market. The idea of tri-premium tequila brands suffices the market needs in terms of pricing. It makes most consumers in Mexico, US and other target markets able to afford at least a brand. Generally speaking, the market growth projections of Tequila in 2014 is set to surpass the 2013 growth indices.




Saturday, November 22, 2014

BRADY BUNTE OF TRES SIETES ANNOUNCES SPECIAL EVENT SIGNING WITH MVP SUPER BOWL RAY LEWIS

Brady Bunte and Ray Lewis.jpg

BRADY BUNTE OF TRES SIETES ANNOUNCES SPECIAL EVENT SIGNING WITH MVP SUPER BOWL RAY LEWIS
Maryland, US, November 22, 2014 –One of the premium tequila company, Tres Sietes, announces that MVP Super Bowl Ray Lewis will be signing at the company’s event on Saturday, November 22, 2014. This event is said to hold at THE PERFECT POUR located at 6630 Marie Curie Drive, Suite E, Elkridge, Maryland. Ray Lewis, the 39 year old retired bowler, began bowling at the age of ten and in three short years has grown to be a super bowl star.
Lewis, by sharing his talent and dedication to excellence with other people just like him, hopes to encourage both young and old to excel in both life and sports through hard work and commitment.
Lewis, a dominant player in the super bowl history, has been featured in The Wire, films such as The Rundown, and in music videos, such as in Mario's "Just a Friend 2002" and Nelly's "Heart of a Champion. He has also appeared in television ads for NFL Network, Reebok, Under Armour, Old Spice, and Eastern Motors. Playing middle linebacker his entire career, Lewis is considered one of the greatest ever to play the position.
Brady Bunte, CEO of Tres Sietes and Ray Lewis an Ambassador for the company. This special event signing is said to be a bold step for the company, as this will further promote the brand and help them gain more exposure.
About Ray Lewis
Raymond Anthony Lewis, born May 15, 1975, is a retired American football linebacker who played his entire 17-year career for the Baltimore Ravens of the National Football League (NFL). Lewis, the 13-time Pro Bowl, first led Baltimore to Super Bowl glory when he was 25-year-old. Lewis was the second draft pick in Ravens' history, following Jonathan Ogden in 1996. A terror on the best defense in the league, Lewis was voted MVP after the Ravens beat the New York Giants 34-7 to earn their first championship.
About Tres Sietes Company
Owned and Founded in 2010 by Brady Bunte, Tres Sietes tequilas are made in their own facility where they make their tequila "from field to glass." The company combines French distillation techniques with Mexican tradition. The name is translated as "Three Sevens" and meant to invoke ideas of good fortune. It is produced at Fabrica Tres Sietes and "tequila guru" Frank Gonzalez, who oversees the state-of-the-art technology that steams the agave rather than bakes it in the oven.
For more information about the company visit: http://www.tressietes.com/
Contact:
Tres Sietes
Brady Bunte
CEO
Tres Sietes 15235 ALTON PKWY, IRVINE, CA, 92618-2616
(949) 450-1818
Brady@Tressietes.com